Singapore Blogger Xiaxue Explains Why Everyone Hates Social Media Influencers
Social Influencers in Singapore and Asia are under attack thanks to a poorly constructed advertising network commercial that highlights everything wrong with new media fame. Superstar blogger Xiaxue took to YouTube to address the controversy from start to finsh and explain all the reasons why everyone hates social influencers. With her trademark scathing wit and biting sarcasm, Xiaxue brings her a-game to destroy the corporation that is dragging the repuation of all influencers down along with it’s fame-hungry clients.
Micro Influencers or Fame Hungry Fakes?
A large controversy surrounding social influencers is whether or not their drive to create content is fueled by passion… or a hunger for baseless fame. Xiaxue is addressing an ad that ran in Singapore that caused a massive uproar against influencers by highlighting all the things that people hate about them, such as materialism, vapidness, and a shallow thirst for fame at any cost.
Fame and fortune are promised to those with less than 10,000 followers if they are willing to sign up to have their assets ‘managed’ by a shady agency which has already destroyed the reputations of the influencers it placed in the ad. This is not an isolated incident, nor is it Asia-specific. These types of agencies, management groups, talent networks often take advantage of content creators by seizing a portion of earnings in exchange for dubious amounts of exposure and access to events and opportunities of little value.
What Real Influencers Think of Micro Influencer Networks
Xiaxue had plenty to say in response to this deceptive business practice. It is clear she is going after the piranhas that are feeding off these girls who desire to be popular and make a living doing something creative and fun, which there is nothing wrong with. Here are some of the Queen of Singapore Blogging Scene’s thoughts:
“If you want to be in a video that features you looking sad about having one thousand followers and looking delighted later when you are driven around in a Maserati and sipping champagne, you can hardly be surprised that people think you are a materialistic wannabe.”
“After all, there is a difference between someone who is just posting authentic stuff suddenly finds herself rather popular and decides to monetise it *cough* yours truly, versus someone who starts out aiming to be popular in the first place.”
“An apology for calling you guys wannabes? Are you serious? This is coming from the people who called you ‘micro’? Do you not hear how insulting that sounds?”
What Do You Think?
Social Influencers as a profession… do you love the idea, or hate it? Specifically, how do you feel about ‘micro-influencers’ – is it just a made up term to scam fame-hungry Instagrammers into parting with a percentage of their commissions? Tell me what you love and hate about the social media game in the comments below!